The front cover of Labour’s election manifesto - launched this morning – features a bright sunshine. Given that Labour are in the ‘future business’, it’s a strange choice – because it was a common image before 1945, but not since.
Before 1945 party political imagery would often feature the sun, promising a brighter future. Before the First World War and during in the inter war period, Gerald Spencer Pryse was at the forefront of poster design for the Labour Party. In his work the people could be seen stepping out of the dark and into a brighter future. Most notably in “Forward the Day is Breaking”
and also “To-morrow when Labour Rules”
Although not by Pryse but even more striking use of the sun-visual metaphor is ”Greet the Dawn, Give Labour it’s chance” (with the apostrophe in the wrong place), which was used by the party in the elections of the 1920s, and which Labour’s modern image most obviously resembles.
But it is not just Labour which historically has used the sun within its propaganda. The Conservatives “Sun-ray treatment” utilised strikingly similar imagery in 1929.
This has not been unnoticed by one prolific blogger, although it should be noted that he got the date wrong.
Christopher Burgess
Showing posts with label Election Campaigning. Show all posts
Showing posts with label Election Campaigning. Show all posts
Monday, 12 April 2010
Thursday, 1 April 2010
Not talking about immigration...
"Faced with parties that will be raising it, the major parties must decide whether to ignore or engage with them, and, if the latter, on what terms..."One of Labour’s five election pledges – unveiled when the Prime Minister visited Nottingham University last weekend – was to ‘strengthen fairness in communities through controlled immigration’. And yet, despite persistently high levels of opposition to further immigration and evidence that it had a significant impact on voting in the 2005 election, immigration is unlikely to be one of the main issues on which the election is fought. Why?
First, because although people are overwhelmingly opposed to immigration, and opposition actually increased during the last decade, in recent years, it has become of less importance to voters as the economy has risen up the agenda. And whilst you might think that an economic downturn could coincide with increased concerns about immigration, for most people the predominant worry regarding immigration is less about economics and more about culture and security. Thus, trying to rally opposition to immigration to win enough votes to matter requires adopting more cultural/identity-based or security-related arguments, which none of the main parties seems likely to do.
Second, neither of the two largest parties wants to make immigration a key campaign issue. Labour has presided over the largest post-war rise in immigration ever witnessed – encouraging large-scale migration to help improve Britain’s economic performance and to run social services. It is unlikely to want to draw attention to this. And whilst evidence indicates that Conservatives—on balance—probably benefited from introducing the issue into the 2005 campaign it did not help them win that election; and as Smell the Coffee (a seminal document amongst Conservative modernisers) argued it dominated what people heard about the party and alienated liberal-minded voters amongst the upper and middle classes.
Matt Goodwin is ultimately doubtful about the prospects for the BNP in the election but argues that UKIP might perform better because it lacks the extremist baggage (or to be more specific, the racist baggage) of the BNP. Yet although support for these parties has risen in recent years, this support has come in elections which are ‘second order’—that is, elections which people tend to view as less important than national-level general elections. Although rising support for small parties like these via local and European Parliament elections cannot be completely discounted—this is, in fact, how the Front National began to mobilise large-scale support in France — the more interesting question is whether parties like the BNP and UKIP will force the more established parties to engage with the issue.
Faced with parties that will be raising it, the major parties must decide whether to ignore or engage with them, and, if the latter, on what terms. In countries like Sweden, the main parties have taken a consensus-building approach to this issue, developing cross-party agreements to address a growing concern about immigration, and the result has been that it has become almost an electoral non-issue. Hence Gordon Brown’s call yesterday for a united front’ amongst the major parties to address the immigration issue. Ignoring the issue entirely, though, is likely to backfire by pushing at least some voters to the BNP and other small parties, and perhaps worse, contributing to large-scale public resentment at a political class that is unwilling to address one of the issues that has been of major concern to the British public in the past decade.
Dr Lauren McLaren
Monday, 29 March 2010
PM unveils election pledges at University of Nottingham
As was widely reported at the weekend, Gordon Brown was in Nottingham at the weekend. More specifically, he was at the University of Nottingham’s jubilee campus. He gave his speech at the Nottingham Geospatial Building, a new £9m research centre devoted to global navigation satellite systems and geospatial sciences, which has only just opened.
The location obviously wasn’t accidental. The campus sits in Nottingham South, which is a Conservative target, and is close to a series of other, even more marginal, Labour seats – such as Broxtowe, Erewash, and Gedling. Harriet Harman, Labour’s deputy leader, used the occasion to introduce local Labour candidates.
The speech formally unveiled Labour’s five key pledges ahead of the imminent General Election. But he also reiterated the strategy of acknowledging Labour’s position in the opinion polls, and painting Labour as the underdogs – a phrase he explicitly used.
But I was also struck by the extent to which he stressed the heritage of the Labour Party, all the way back to the founding of the NHS. He didn’t want to talk about just the last 13 years, but about the broader historical context, about what he claims Labour stands for, to try to show a clear distinction between them and the other parties. He was at great pains to emphasise Labour as standing for ‘fairness’, and there was a nice little dig about Labour launching pledges as the Conservatives announced their change of advertising team.
Professor Paul Heywood
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